Brand Strategy & Asset Construction ( 2018 )

Problem
Disconnect between Manufacturing Company and Potential Users & Customers

Responsibilities
Develop Go-to-Market Strategy - Construct Brand & Marketing Material - Build Partnerships

Outcome
Increased Brand Audience - Build Small Business & Corporate Partners
Produced Business Cards, Website, Product Packaging and Marketing Campaigns

Tune-Bot by Overtone Labs ( 2013 )

Problem
Maintain Market Control in Emerging Market & Minimize User Confusion

Responsibilities
Investigate & Evaluate Current Use Cases ( Discovery, Storyboard - Insight )
Improve Aesthetic Relationships between User, Customer and Object

Challenges
How Aesthetic Components Connect with User & Surroundings
Improve Ease of Use - Transition to Using Faster

Outcome
SolidsWorks Model & Presentation Renderings to Represent Vision of the Future
*Amazon Choice Product

HiSCOR3 Brand Development - Animated Logo

Responsibilities
Improve Brand Recognition and Consistency

Outcome
Provided Adobe Illustrator files for Branding, Advertisements and Merchandise. Produced animated logo with Blender3D.

Bottle Re-Design ( 2015 )

Problem
Existing Design Specifications Cause Low Production Quality

Responsibilities
Redesign Bottle Design to Maximize Production Quality & User Experience

Challenges
Maintain Aesthetic of Current Paper Bottle out of Plastic
Enlarge Volume to 16.9fl. oz.
Undefined Product Requirements - Compensate for New Specs.

Outcome
Provided Data Driven Insights for Styling
Used hand-drawings & sketches to communicate and refine concept.
Produced SolidWorks Model for Blow Molded Manufacturing

Childhood Dev. Tech (2014 )

Problem
Expensive Production Technique, Low Quality Parts with Un-Intuitive Form-Factor

Responsibilities
Investigate & Evaluate Current Use Case
Conceptualize & Present Ideas through Sketches, Models and Renderings
Produce Production Mock-Ups & Prototypes

Challenges
Symbols Vs. Representation in Children and Pre-K
Clarify Interface and Operation Use

Outcome
Reduced the Amount of Time from First Glance to Intended Use
Lowered Price per Unit and Improved Part Quality

Medical Device Sketch & Experience Notes ( 2016 )

Problem
Minimize User Confusion

Responsibilities
Investigate & Evaluate Current Use Cases ( Discovery, Storyboard - Insight )
Conceptualize & Present Ideas through Sketches, Models and Renderings

Challenges
How Form-Factor Fits in Environment
Clarify User Interface and Product Operation
Maintain Manufacturing Component Processes

Outcome
Produced Prototype Mock-up for Engineering Development

HeroPatch - Tufts University ( 2018 )

Problem
Connecting Usability with Efficient Production

Responsibilities
Provided Data for Go-to-Market Strategy - Branding - Form-Factor Iteration

Challenges
How Form-Factor Adheres to Various Body Parts
Balance Production Process Optimization with User Expectations
Communicating Concept for Multiple Audiences

Outcome
Concept Rendering & Direction for Early Stage Funding